A great boost in your day!
Alertness and performance
A unique, new flavour. An extremely tasty shot!
We, at RDA Nutrition, are people like you. We sometimes have slow days, tired days – days when we need an extra lift. We believe that functionality and a good taste can go together very well and our efforts for you are about making your energy boost as pleasurable and tasty as possible.
Our focus is on providing Energy Shots to the highest levels of customer satisfaction – we will do all we can to meet your expectations and satisfy your tastes, with a tasty mix of ingredients.
We are continuously developing new flavors. Keep checking in – there is always more to come! We welcome your feedback and requests for new flavors.
We are aware that there is a lot of debate surrounding energy beverages. Some regulators are concerned about the doses and combination of contents and many consumers are not thrilled by the taste of many energy beverages.
By many there are questions concerning health.
We feel that there is no reason these concerns cannot be eliminated or at least significantly reduced. With this in mind we decided to create energy shots which:
We want to contribute to the lifestyle of busy and active people – in a healthy and tasty way.
In 2012 three friends and seasoned business people decided to bring the huge US energy shot success to Europe. Observations in 2012 showed that in Europe energy drinks dominate the energy beverage scene and they were – and largely still are – all similar. The US had already shown that the energy shot phenomenon had taken off and occupied around 20% of the energy beverage market within a few years. It would be only a matter of time for this to come to Europe.
Feedback from many suggested that newly formulated shots containing a more balanced mix of ingredients would appeal to a broader consumer base. Consumer tastes and lifestyle evolution played a role in our thoughts on the design of a new shot and, with this in mind, a process of mixing, re-mixing and many tastings ensued which led to the creation of Energy Bomb. This trend will take off in Europe and beyond.
In this way, Energy Bomb was born and its creator, RDA Nutrition was founded in Switzerland in 2014.